Social Media Video Campaign and Market Segmentation Analysis

Ammonite.com is seeking to enhance its online presence and expand its customer base by leveraging the power of social media and exploring new market opportunities. The project involves developing a creative and engaging video marketing campaign tailored for platforms such as Instagram, Facebook, and TikTok. This campaign should highlight the unique qualities of Ammonite.com's natural raw materials, capturing the attention of potential customers. Additionally, the project requires an analysis of potential new market segments that could benefit from these materials. The goal is to identify untapped markets and propose strategies to effectively reach and engage these audiences. This project will allow learners to apply their knowledge of marketing, consumer behavior, and digital media strategies in a real-world context.