E-commerce Enhancement and Marketing Strategy for I Like Being Me Books

I Like Being Me Books aims to enhance its online presence by upgrading its existing WordPress e-commerce site and refining its marketing strategy. The current website requires improvements in user experience, site navigation, and mobile responsiveness to better serve its customers. Additionally, the company seeks to implement effective marketing techniques to increase online visibility and sales. This project provides an opportunity for learners to apply their knowledge of web development and digital marketing in a real-world setting. The team will focus on optimizing the website's performance, integrating SEO best practices, and developing a cohesive marketing plan. By the end of the project, the learners will have contributed to a more user-friendly and market-competitive online platform.