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Strategic Management Project Winter 2025
MGMT 661
Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration. These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs. As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.
Strategic Management (Winter 2025.3)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Digital Marketing (Winter 2025)
MRKT623
Do you have an e-Commerce / Digital Marketing challenge you would like to tackle? In the course, student-consultants will develop a digital marketing plan and devise a strategy to drive more traffic, customer leads, and / or online sales. The students come with knowledge of all major aspects of digital marketing, including selling products and services online, search engine optimization, social media marketing, and executing pay per click advertising. They synthesize this understanding to apply digital marketing principles, techniques and tools towards developing more effective and complete marketing programs.
Strategic Business Analysis for Emerging Markets
MGMT 661
This experience is designed for MBA students who are eager to apply their strategic thinking and analytical skills to real-world business challenges. Over the course of three sessions, learners will engage in projects that require them to analyze market trends, evaluate competitive landscapes, and propose strategic initiatives. The objective is to bridge classroom knowledge with practical applications, enabling students to deliver actionable insights and recommendations that can benefit industry partners.
Digital Marketing Strategy Section 08 (WINTER 2025)
MRKT 623-08
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Digital Marketing Strategy Section 15 (WINTER 2025)
MRKT 623-15
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Digital Marketing Strategy Section 11 (WINTER 2025)
MRKT 623-11
This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.
Promotional Plan & Materials Winter 25
Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.
International Marketing Plan
Companies will benefit at least 3 (up to 5) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist of the following. Mission and vision (based on the business owner's or executives' provision). Situational and environmental analysis. Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P. Integrated Marketing Communication (IMC) plan. Marketing plan performance evaluation matrix.
Marketing Management Winter Term 2025
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Business Management Consultants - MBA Students
BUSI 640
Looking to elevate your organization, and bring it to the next level? Bring on MBA students from University Canada West to be your student-consultants, in a project-based experience. MBA students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course recognize that small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop strategies for improvement and continued growth.
Developing a Strategic Marketing Plan 2025
During the Summer Term, groups of 7 graduate level MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.
Strategic Expansion Blueprint: Ignite Your Business Growth
Working in a team, students will prepare a Business Analysis report as well as a treatment plan for the expansion/ improvement of your business.
Marketing Management W2025
MRKT 621
This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
HR Strategy - Winter 2025
Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.
Recruiting & Retaining Talent - Winter 2025
Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.
Talent Management - Winter 2025
Students will help the company evaluate their current culture and their preferred culture using competing values framework by Quinn and Cameron and OCAI (Organizational Cultural Assessment Instrument) assessment. Students will make recommendations on the preferred culture aligned with company's goals, industry wide trends, current situation, and employees' expectations. What is in there for organizations to invest in organizational culture? Research evidence has reported that organization's culture influences organizational performance, job satisfaction, employee turnover, absenteeism, innovation, agility, engagement, and competitiveness. Research also shows that a toxic culture decreases productivity with 40%, while an effective culture increases productivity with 20%, and a positive culture even with 30-40% ( Ocai-online.com ).
Small Business Management Capstone
BUSI 660
Are you experiencing a finance, marketing, operation or HR related challenge in your current business processes? Consult with graduate level MBA students completing this capstone level course at The University of Canada West. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Strategic Management (Winter 2025.2)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Strategic Management (Winter 2025.1)
MGMT 661
Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools. The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you. As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.
Small Business Management Capstone Winter/Spring 2025
The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.
Small Business Management: BUSI 660 (Winter 2025)
BUSI 660
Students will collaborate with the small business throughout the term (10-week term starting on January 13) and will work on the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) serves as the capstone/exit course for the UCW MBA students, indicating that small businesses will have the opportunity to collaborate with final-term MBA students. These students already possess diverse academic and professional backgrounds before enrolling in the MBA program. Now, they are just one term away from obtaining their MBA degree. This presents a great opportunity for small businesses to engage with MBA students who will actively contribute throughout various stages, from diagnosing problems and challenges to crafting proposals and executing final project reports and presentations. Likewise, students will gain invaluable firsthand, real-world experiences by collaborating with small businesses.
Efficient Transportation and Logistics Solutions
OPMT 622
This experience is designed for MBA students specializing in Transportation and Logistics Management. With a strong foundation in warehousing, transportation logistics, systems, planning, application, and cost-effectiveness, these students are eager to apply their classroom knowledge to real-world challenges. By collaborating with industry professionals, learners can provide fresh insights and innovative solutions to logistics-related projects, enhancing operational efficiency and strategic planning.
Strategic Management MBA Program (Winter 2025)
MGMT 661
Further details can be discussed: business proposal, business and marketing strategy/plan, launch strategy, market research and final presentation. You will receive all team proposals/plans and presentations.
Small Business Management (BUSI 660 - Section 35)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on Oct. 1st) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Small Business Management (BUSI 660 - Section 30)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on Oct. 1st) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Small Business Management (BUSI 660 - Section 25)
BUSI 660
Students will work with a small business (client) throughout the term (10-week term starting on Oct. 1st) and will do the following: 1. Organizational diagnosis 2. Project proposal 3. Revised proposal 4. Final project report and presentation How companies will benefit: This course (BUSI 660) is a capstone project/exit course for the UCW MBA students - meaning, the small business will get to work with the final term MBA students. Students already had diverse academic and professional experiences before joining the MBA program. Now, they are just one step (term) away from earning an MBA degree. It will be a great opportunity for the small business to work with the MBA students who will actively engage with and contribute to the small business from diagnosis of the problems/challenges to writing a proposal to executing a final project report and presentation. Similarly, students will also get valuable first-hand and real-world experiences by working with the small business.
Procurement and Inventory Management
OPMT 623
This course provides students with a comprehensive understanding of procurement and inventory management, focusing on optimizing total cost of ownership for products and services. Students will explore the significance of both strategic and tactical purchasing activities, supplier selection, quality assurance, and risk management. They will also delve into inventory optimization techniques to enhance decision-making on stocking, order management, and cost accounting. A key component of the course involves applying quantitative methods to solve real-world problems, enabling students to develop actionable insights. By simulating the role of procurement managers, students learn to navigate challenges such as auctions, contract management, and supply chain disruptions. We are seeking industry partners to collaborate on practical projects that align with course objectives. These partnerships will allow students to tackle real-world challenges in procurement, inventory management, and supply chain strategy. Your participation will provide valuable insights and innovative solutions to your organization while supporting the development of the next generation of procurement professionals. Ideal Project Examples: Supplier selection and evaluation using analytical methods. Designing strategies to mitigate supply chain risks. Optimizing inventory levels to balance cost and service levels. Enhancing contract management practices through digital transformation. Benefits of Collaboration: Gain fresh perspectives and innovative solutions from students. Build connections with future supply chain talent. Receive tailored project deliverables addressing your organizational needs.
Strategic Marketing Plan
MRKT-621
This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to specific business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. By applying their knowledge of segmentation, targeting, positioning, and the marketing mix, students will deliver integrated marketing communication plans and performance evaluation frameworks. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence.
Marketing Management (Winter 2025)
MRKT621
This semester, students working in groups of 5 to 6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.