1. Develop detailed personas and journey maps for key target audiences to better understand their needs, behaviors, and pain points.
2. Conduct a comprehensive UI/UX design audit to identify areas of improvement in the user experience.
3. Implement research-driven strategies to enhance usability, engagement, and overall satisfaction.
4. Test proposed changes through user testing and iterate based on feedback to achieve measurable improvements.

Scope of Work:

1. Persona Development & Journey Mapping:

• Research and gather insights about key target audiences.
• Create detailed personas, including demographics, behaviors, motivations, and goals.
• Develop user journey maps highlighting touchpoints and opportunities for optimization.

1. UI/UX Design Audit:

• Evaluate the current user interface and experience.
• Identify usability issues, accessibility gaps, and areas for improvement in design consistency.
• Provide actionable recommendations for enhancements.

1. UX Improvement Research and Testing:

• Conduct usability testing with real users to validate findings from the audit.
• Develop and prioritize solutions based on testing insights.
• Prototype and test new designs or features to ensure alignment with user needs.

1. Implementation & Iteration:

• Work collaboratively to implement approved changes.
• Conduct post-implementation testing to measure impact and gather feedback.
• Refine and iterate to optimize the user experience further.

Deliverables:

1. Detailed personas and journey maps for target audiences.
2. Comprehensive UI/UX design audit report.
3. Research findings and usability testing results.
4. High-fidelity prototypes of proposed improvements.
5. Post-implementation report measuring the success of changes.