Enhancing User Experience Through Persona Development and UX Optimization

Develop detailed personas and journey maps for key target audiences to better understand their needs, behaviors, and pain points. Conduct a comprehensive UI/UX design audit to identify areas of improvement in the user experience. Implement research-driven strategies to enhance usability, engagement, and overall satisfaction. Test proposed changes through user testing and iterate based on feedback to achieve measurable improvements. Scope of Work: Persona Development & Journey Mapping: Research and gather insights about key target audiences. Create detailed personas, including demographics, behaviors, motivations, and goals. Develop user journey maps highlighting touchpoints and opportunities for optimization. UI/UX Design Audit: Evaluate the current user interface and experience. Identify usability issues, accessibility gaps, and areas for improvement in design consistency. Provide actionable recommendations for enhancements. UX Improvement Research and Testing: Conduct usability testing with real users to validate findings from the audit. Develop and prioritize solutions based on testing insights. Prototype and test new designs or features to ensure alignment with user needs. Implementation & Iteration: Work collaboratively to implement approved changes. Conduct post-implementation testing to measure impact and gather feedback. Refine and iterate to optimize the user experience further.

Website Development

We are in the midst of upgrading our website. The plan is to add some functions to the existing site. Functions include improved booking system and backend registration management. The site is built using Wordpress. Students should be prepared to: Determine the best method of adding these features Conduct a needs analysis to determine which Wordpress plugins if any are best suited Create a proposal for our company's review. Build in the new features and conduct appropriate testing and troubleshooting.

Digital Content Creation

Number of individual students required: 2 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. MacSailing aspires to engage with the local community and inspire people to sign up for our lessons and get involved with watersports in Vancouver. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing and video skills would be the ideal candidate for this project.

Instagram, Facebook and/or YouTube Content Creation

Our company advertises thousands of products online. We need to create some attractive marketing content for our 2024 season. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market segments. Researching similar companies with successful instagram, Facebook and/or YouTube accounts. Designing new social media videos and posts based on our marketing plan for 2024. Testing and improving designs based on feedback.