On Point Agency Inc. aims to increase its online visibility and improve its search engine rankings. The project focuses on optimizing the company's website to appear in more relevant and wider range of search terms, thereby attracting more potential clients. Ideally, the clients are relevant and more aligned with the services.

Learners will apply their knowledge of SEO principles, SEO auditing, including keyword research, on-page optimization, and content strategy, to enhance the website's performance. The project will involve analyzing current website metrics, identifying areas for improvement, and implementing SEO best practices. This initiative will provide learners with practical experience in digital marketing and search engine optimization, aligning with their academic curriculum in marketing or related fields.

The project deliverables will include a comprehensive SEO audit report, a list of recommended keywords, and an updated website content strategy. Additionally, learners will provide a detailed implementation plan outlining the steps taken to optimize the website. The final deliverable will be a presentation summarizing the project's outcomes and the anticipated impact on the company's online visibility.