SEO Enhancement for On Point Agency Inc.

On Point Agency Inc. aims to increase its online visibility and improve its search engine rankings. The project focuses on optimizing the company's website to appear in more relevant and wider range of search terms, thereby attracting more potential clients. Ideally, the clients are relevant and more aligned with the services. Learners will apply their knowledge of SEO principles, SEO auditing, including keyword research, on-page optimization, and content strategy, to enhance the website's performance. The project will involve analyzing current website metrics, identifying areas for improvement, and implementing SEO best practices. This initiative will provide learners with practical experience in digital marketing and search engine optimization, aligning with their academic curriculum in marketing or related fields.