Market Expansion Strategy for French and English Beauty Markets

Closed
Main contact
Beauty Pro Plus Corp
Vaughan, Ontario, Canada
Paolo D'Elia
Founder
(12)
6
Portals
(1)
Project
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Lead generation Market expansion Market research Sales strategy
Skills
relationship building cold calling research communication sales
Details

1. Clinic Research & Outreach a. Work through the leads list to identify potential new clinic partners. b. Research clinics to personalize outreach efforts. c. Conduct cold calls to introduce products and gauge interest. d. Send initial emails to clinics, providing product information and account setup details. 2. In-Person Visits & Drop-ins a. Identify clinics in key areas for in-person visits, and work with the research team to build a route map for drop-ins b. Drop in to introduce the brand, provide samples (if applicable), and establish relationships. c. Gather clinic-specific details, such as decision-makers and current product offerings. d. Take notes on interest levels and potential follow-up actions. 3. Follow Up & Relationship Building a. Follow up with clinics that showed interest but haven’t placed an order, along with clinics who have set up an account but have not placed their first order b. Check-in with previously contacted clinics to address any questions or hesitations. c. Maintain a log of communications and the next steps for each lead. d. Send follow-up emails with additional product details, testimonials, or case studies if needed. 4. Additional Tasks a. Work with the sales team to align outreach efforts with scheduled travel routes. b. Provide feedback on lead quality and common objections. c. Identify potential partnerships for clinics interested in ongoing product orders.

Deliverables

Appointment setting. notes on interest levels and potential follow-up actions. Maintain a log of communications and the next steps for each lead.Provide feedback on lead quality and common objections. Identify potential partnerships for clinics interested in ongoing product orders.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Vaughan, Ontario, Canada
2 - 10 employees
Marketing & advertising, Cosmetics & beauty, Retail, Sales

Beauty Pro Plus Corp. Is a Professional Beauty Product supplier to spas and cosmetology clinics. We also operate an E-comm platform direct to consumer. We also invest in start up businesses and Website development