We want students to help us build a marketing strategy plan to grow and engage our target market: individuals as well as small-medium sized corporate businesses. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• How could our messaging be updated to better explain our value proposition?
• What channels should we utilize for promotion, including ones we are not currently using?
• What influencers could we use to help promote our mission
• Utilize Google Analytics to determine current effectiveness of various platforms

A report on how individuals and small to medium businesses currently would perceive our company and what changes we could make to clearly communicate our offering of speaking as well as individual and online team building challenges. We would like the report to include what channels we should utilize for promotion and how our messaging could be updated to better explain our value proposition.

Students will gain access to Canva, Google Docs, Google Analytics as well as have direct contact with the employer for mentorship and supervision throughout the project.