Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: individuals as well as small-medium sized corporate businesses. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? How could our messaging be updated to better explain our value proposition? What channels should we utilize for promotion, including ones we are not currently using? What influencers could we use to help promote our mission Utilize Google Analytics to determine current effectiveness of various platforms

Strategic Prospecting Plan

To continue growing, we need assistance developing an outreach process to reach small, medium and large corporations. We would like assistance on a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. This project may include, but is not limited to: Google Analytics SEO Optimization Landing page for Corporate teams Organizational System Analysis Critique of current landing page for Individuals after Google Analytics Social Media posts, strategy and tracking for individuals as well as corporations SEO Messaging succinct to corporations Identify corporations that would be open to this Find out the right channels to advertise through social media Ensure consistent messaging across all social media platforms Get traction so that its a pull, not a push, so companies reach out to us and not to them Target: small, medium and large corporations Creating a succinct video that is targeted to corporate points of contact Prospecting strategy to know who is best to reach out to The final project deliverable is a report including research, analysis, and recommendations. It should assist us in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.

Pricing Model Development

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. To accomplish this, we believe you will need to conduct the following research: Our organization’s costs, target customer, revenue targets, and business goals. The competitive landscape of this new market. Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models. Using targeted online ads to A/B test landing pages with different price models. We want to enter this new market with a proven pricing model so that we can have a successful launch. Final deliverables should include: A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model. A visual presentation of your research findings and recommendations.

Strategic Prospecting Plan

Positions available: 2 To continue growing, we need assistance developing an outreach process to reach small, medium and large corporations. We would like assistance on a plan that guides us in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. This project may include, but is not limited to: Messaging succinct to corporations Identify corporations that would be open to this Find out the right channels to advertise through social media Ensure consistent messaging across all social media platforms Get traction so that its a pull, not a push, so companies reach out to us and not to them Target: small, medium and large corporations Creating a succinct video that is targeted to corporate points of contact Prospecting strategy to know who is best to reach out to The final project deliverable is a report including research, analysis, and recommendations. It should assist us in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.