Pricing Model Development
Project scope
Categories
Market research Sales strategySkills
preparing executive summaries secondary research surveys focus group research legal discoveryWe would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our organization. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market.
To accomplish this, we believe you will need to conduct the following research:
- Our organization’s costs, target customer, revenue targets, and business goals.
- The competitive landscape of this new market.
- Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.
- Using targeted online ads to A/B test landing pages with different price models.
We want to enter this new market with a proven pricing model so that we can have a successful launch.
Final deliverables should include:
- A written report including an Executive Summary that illustrates your research findings and recommendations on our pricing model.
- A visual presentation of your research findings and recommendations.
About the company
For over 11 years, I worked in the corporate world doing team building, public speaking, negotiating, marketing and sales. I took a total leap of faith after having life-changing wake-up calls and left the corporate world to start my own company, Motivated by Nature. I am a huge advocate for the benefits of connecting with nature and the lessons she teaches with such ease and grace. This is done through my ONLINE Nature Challenges, Inspirational Speaking, Workshops and Award-Winning Children’s book.