Social Media Expansion Strategy for Potluck Cafe Society

Potluck Cafe Society aims to enhance its online presence by expanding its reach on Instagram and LinkedIn. The primary goal of this project is to develop a comprehensive social media strategy that leverages these platforms to engage with a broader audience, increase brand awareness, and ultimately drive more community involvement and support. The project will involve analyzing current social media trends, identifying target demographics, and creating a content calendar tailored to Potluck Cafe Society's mission and values. Learners will apply their knowledge of digital marketing and social media analytics to craft a strategy that aligns with the organization's goals. This project provides an opportunity to bridge theoretical knowledge with practical application in a real-world setting, focusing on the unique challenges and opportunities of non-profit social media engagement.