Owlya Lead Generation Marketing Campaign

Owlya, an AI-powered assessment platform, aims to enhance the integrity of online assessments for organizations and individuals. To expand its market reach, Owlya seeks a team of marketing students to develop a comprehensive lead generation campaign. The primary goal is to identify and procure contact information for potential leads who could benefit from Owlya's services. This project will allow students to apply their classroom knowledge in marketing strategies, data collection, and lead generation techniques. The students will work closely with Owlya's marketing team to ensure alignment with the company's brand and outreach goals. The project will involve researching potential markets, identifying key decision-makers, and compiling a detailed contact list.