Creative Cycle Marketing Strategy

MileFlow Technology is developing two innovative tools, Sparknaut and MileFlow, aimed at revolutionizing the creative process for artists and makers. Sparknaut is a quiz-based system designed to uncover creative traits, while MileFlow is a lightweight SaaS that supports rhythm-based workflows. Together, they form the Spark Cycle, a model that guides users through phases of noticing, ideation, action, and recovery, reducing burnout. The challenge is to effectively communicate the value of these tools to the target audience through compelling storytelling and strategic content. The project aims to leverage marketing students' skills to craft engaging narratives and identify niche communities for outreach on platforms like Reddit, Instagram, and LinkedIn.