The Buycologist empowers sales and marketing professionals to gain a competitive edge with practical psychology that works. The Buycologist is led by Dr. Christopher Gray, who has been a pioneering consumer psychologist for three decades and has worked with many of the world's most admired companies, including Procter & Gamble, Coca-Cola, PepsiCo, Nestle, The North Face, Adidas, Elizabeth Arden, Wendy's, Walmart, and many others. The Buycologist offers psychology-based consulting, workshops, masterclasses, and keynote speaking, all designed to help clients influence customer behavior without feeling gross.