

- Location
- Toronto, Ontario, Canada
- Bio
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I am an entrepreneur, intrapreneur, and right brain-left brain leader who brings 30 years of omni-channel Marketing, Creative, Tech Innovation and Decision Sciences expertise to many diverse industry verticals.
An advocate and early adopter of digital applications, innovation, and the importance of leveraging data in advertising and marketing, I have held diverse roles in pre-media and crossed over to the agency world to lead the paradigm shift from a traditional to digital agency, develop and grow a Creative Strategy and Services department for the #1 relationship marketing agency and largest privately owned organisation in the world.Through data intelligence and experience, my goal is to help businesses leverage existing resources and gain competitive insights, to enable measurable designs, plans, activation and governance of their digital transformation and growth strategies, while helping as many people as I can along the way.
- Companies
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Toronto, Ontario, Canada
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- Categories
- Graphic design Branding & style guides Internal communications Search engine optimization Grant writing
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Achievements



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Recent projects

Market Research, Strategy, UI/UX and Branding for a B2B - U.S. client
We’re looking for great market research, online marketing, branding - including logo design, UX ad UI, and business strategy team! Do you have a background or interest in Graphic and UI/UX Design, Market Research, Sales and Marketing, or Analytics? Our client is launching a fulfillment and distribution platform called "Bloope" in the U.S. We need you to take a position from the B2B perspective, and show us your skills, from branding through to go-to-market. Show us what you can do to create a unique user experience, digital sales funnel & conversion, and target Market analysis for our client's brand. You have the opportunity to assist in the branding, provide market research, design the logo (motion and flat), your plan to increase conversion rates, a visually appealing landing page mock-up, and plan to get people/businesses interested - How is your content creation ability? We'd like to know more about our client's target audience. Are you up for the challenge?

Market Research, Strategy, SMM & Business Planning for a Pet platform
We’re looking for a great market research, online marketing, design and business strategy team! Do you have a background or interest in market research, sales and marketing, analytics, animal welfare, and business planning? Our client is launching a Telehealth for Pet's platform. We need you to take a position from the B2B, and B2C perspectives, and show us your research, through go-to-market planning skills. Show us what you can do to create a unique user experience, digital sales funnel & conversion, and target Market analysis for our client's brand. You have the opportunity to assist in building the business plan, design the investor pitch deck, plan to increase conversion rates, a mock-up of a visually appealing landing page, and get people interested - How is your content creation ability? We'd also like to know more about our client's target audience. Are you up for the challenge?

Motion Graphics for Videos
Our organization is looking to develop (2 brands) animated logos for videos. We are looking for the creation/animation of these video bumpers. We envision this project to include but not be limited to: The creation of a fun and engaging animation of (2) logos - you may use sound and/or a voice-over - be creative! These motion graphics will be used on all branded videos for social media

Market Research and Market Validation
We are looking to gain a better understanding of our client's target markets, and the megatrends shaping our future. We would like to know we are focusing on the right verticals and to help with the development, and creation of the best content for their audience. We are focusing on the top 5 major types of renewable energy, how they work, potential spending by countries, etc., and what that means to the economy. Be creative with how you communicate your research! We wish to communicate complex content to our client's audience in easily digestible formats.