Launch Marketing and Outreach Strategy for DoBetter.love

DoBetter.love is gearing up for an exciting product launch and needs a comprehensive strategy to ensure a successful entry into the market. The project involves building a user database in a targeted area to identify potential customers and understand their needs. Learners will apply their knowledge of data management and marketing to create a robust database that will serve as a pilot test group. Additionally, the project requires the development of an advertising strategy, including the identification of suitable platforms for reaching the target audience effectively. Learners will also be tasked with creating compelling promotional materials, such as decks and proposals, to support the product launch. This project offers a hands-on opportunity to integrate classroom learning with real-world marketing and data management challenges.