Targeted Marketing Strategy for Felixa in the Gaming Industry

The project aims to develop a targeted marketing strategy for Felixa, an AI-powered behavioral analytics platform, to penetrate the gaming industry. Felixa's platform assists game developers and community managers in detecting and mitigating toxic behaviors, thereby enhancing player retention and user experience. Students will identify key decision-makers within the gaming sector, such as community leads and trust & safety officers, and research industry pain points related to toxicity and harassment. The goal is to craft marketing content that resonates with these stakeholders and aligns with Felixa's brand voice. This project offers students the opportunity to apply their classroom knowledge in marketing to a socially impactful tech startup, contributing to safer online environments in gaming.