NSP & Company is seeking a cohesive and visually appealing "brand look" to enhance its marketing collateral. The goal of this project is to create a unified design that reflects the company's values, mission, and target audience. This project will allow learners to apply their knowledge of graphic design, branding, and marketing principles to develop a comprehensive brand identity. The team will need to research NSP & Company's market position, competitors, and customer base to ensure the design is both relevant and impactful. The project will involve creating a set of design guidelines that can be used consistently across various marketing materials, including brochures, social media graphics, and business cards.

The deliverables for this project include:

- A comprehensive brand style guide that outlines the visual elements of NSP & Company's brand, such as color schemes, typography, logo usage, and imagery.

- A set of sample marketing materials, including a brochure, social media graphics, and a business card, all designed according to the brand style guide.

- A presentation to NSP & Company showcasing the new brand look and explaining the rationale behind the design choices.

One-on-one or group support can be offered in whatever extent that would meet both the learning needs of the student as well of the company. Mentorship can be offered on a regular, scheduled basis. Past marketing collateral material will be provided as guidance.