Current Issues in Business

This project will be specifically beneficial to NSP & Company, which is in the process of reviewing its current consulting offerings and selecting its priority offerings for the 2025 to 2035 decade ahead.“Current Issues in Business” will deliver a Mid-Term presentation and a Final presentation (both written & oral in team formats) that approaches the Deliverable from the perspective of Strategic Management. The students will utilize analytical frameworks that will be studied as Academic Knowledge and then applied to both the current and future needs to NSP & Company’s current and potential customer base. Innovation and pragmatism will be equally important.

Consulting Strategy For Middle-Market Businesses

NSP & Company aims to expand its consulting professional services to middle-market companies in the US. The challenge is to create a comprehensive go-to-market strategy that will effectively position NSP & Company as a preferred consulting partner for these businesses. The project involves analyzing the current market landscape, identifying key competitors, and understanding the unique needs and pain points of middle-market companies. The goal is to develop a strategic plan that includes market segmentation, value proposition, marketing channels, and sales tactics. This project will allow learners to apply their knowledge of marketing, business strategy, and market research to a real-world scenario, providing valuable insights and actionable recommendations for NSP & Company.

Analysis and Strategy Development Project

NSP & Company aims to expand its consulting professional services to middle-market companies in the US. The main goal of this project is to create a comprehensive go-to-market strategy that effectively positions NSP & Company as a preferred consulting partner for these businesses. This involves: Analyzing the current market landscape. Identifying key competitors. Understanding the unique needs and pain points of middle-market companies. Define the problem to be solved and how data analytics will help: The problem to be solved is the lack of a targeted strategy for reaching and engaging middle-market companies. Data analytics will help by providing insights into market trends, customer segmentation, predictive models for sales and attrition, and identifying opportunities for revenue maximization. This data-driven approach will enable NSP & Company to tailor its services and marketing efforts more effectively. What tools will the students use? Students will use tools such as Python, business analytics platforms, big data tools, data mining software, and statistical analysis and modeling tools. AI/machine learning techniques may also be employed to develop predictive models. WHAT FORMAT IS THE DATA IN CURRENTLY? The data can be provided in MS Excel format. HOW LARGE IS THE DATA SET? The data set ranges from 500 to 1000 data points. HOW WILL YOU SHARE THE DATA? The data will be shared via email.

NSP & Company Brand Look Design

NSP & Company is seeking a cohesive and visually appealing "brand look" to enhance its marketing collateral. The goal of this project is to create a unified design that reflects the company's values, mission, and target audience. This project will allow learners to apply their knowledge of graphic design, branding, and marketing principles to develop a comprehensive brand identity. The team will need to research NSP & Company's market position, competitors, and customer base to ensure the design is both relevant and impactful. The project will involve creating a set of design guidelines that can be used consistently across various marketing materials, including brochures, social media graphics, and business cards.