NSP & Company aims to expand its consulting professional services to middle-market companies in the US. The challenge is to create a comprehensive go-to-market strategy that will effectively position NSP & Company as a preferred consulting partner for these businesses. The project involves analyzing the current market landscape, identifying key competitors, and understanding the unique needs and pain points of middle-market companies. The goal is to develop a strategic plan that includes market segmentation, value proposition, marketing channels, and sales tactics. This project will allow learners to apply their knowledge of marketing, business strategy, and market research to a real-world scenario, providing valuable insights and actionable recommendations for NSP & Company.

- A detailed market analysis report identifying key competitors and market trends.

- A comprehensive go-to-market strategy document outlining market segmentation, value proposition, marketing channels, and sales tactics.

- A presentation summarizing the strategy and key recommendations for NSP & Company's leadership team.

- An implementation timeline and action plan for rolling out the go-to-market strategy.

One-on-one guidance, support, & mentorship will be provided and matched to the learners needs. Additional resources in terms of guides, samples, and documents will be provided to ensure understanding and growth.