NSP & Company aims to expand its consulting professional services to middle-market companies in the US. The main goal of this project is to create a comprehensive go-to-market strategy that effectively positions NSP & Company as a preferred consulting partner for these businesses. This involves:

• Analyzing the current market landscape.
• Identifying key competitors.
• Understanding the unique needs and pain points of middle-market companies.

Define the problem to be solved and how data analytics will help:

The problem to be solved is the lack of a targeted strategy for reaching and engaging middle-market companies. Data analytics will help by providing insights into market trends, customer segmentation, predictive models for sales and attrition, and identifying opportunities for revenue maximization. This data-driven approach will enable NSP & Company to tailor its services and marketing efforts more effectively.

What tools will the students use?

Students will use tools such as Python, business analytics platforms, big data tools, data mining software, and statistical analysis and modeling tools. AI/machine learning techniques may also be employed to develop predictive models.

WHAT FORMAT IS THE DATA IN CURRENTLY?

The data can be provided in MS Excel format.

HOW LARGE IS THE DATA SET?

The data set ranges from 500 to 1000 data points.

HOW WILL YOU SHARE THE DATA?

The data will be shared via email.

• Data mining, analysis, develop insights
• Conduct a detailed market analysis to identify key competitors and market trends.
• Develop a comprehensive go-to-market strategy document outlining market segmentation, value proposition, marketing channels, and sales tactics.
• Create a presentation summarizing the strategy and key recommendations for NSP & Company's leadership team.
• Prepare an implementation timeline and action plan for rolling out the go-to-market strategy.

• One-on-one guidance, support, and mentorship will be provided and matched to the learners' needs.
• Additional resources, including guides, samples, and documents, will be provided to ensure understanding and growth.
• Access to company's MS Teams channel for document sharing (open to alternatives as well)