Digital Marketing Strategy Development for STARS of Boston

STARS of Boston, a company aiming to enhance its digital presence, seeks a comprehensive digital marketing strategy to effectively reach its target audience. The project involves conducting SEO keyword research to identify terms that potential customers are searching for, thereby optimizing the company's online content. Additionally, a competitive analysis, including a SWOT analysis, will be performed to understand the strengths, weaknesses, opportunities, and threats in the current market landscape. The project also requires market research to determine the most effective channels for engaging with the target audience. By applying classroom knowledge in digital marketing, learners will develop a strategic plan that aligns with STARS of Boston's business objectives and enhances its visibility in the digital space.

SEO and Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends