Strategic Messaging & Audience Research for Emma’s Dream

Emma’s Dream is an early-stage, innovative social venture that helps children discover their natural talents and gifts through emotionally intelligent workshops, fostering both personal growth and future career readiness. Having completed a successful pilot in Chicago, Emma’s Dream is now expanding to New York City and seeking strategic business insights to build a scalable, sustainable growth model. Students will tackle a multifaceted challenge that includes developing strategic frameworks, defining measurable KPIs, designing data-driven growth plans, and creating operational workflows for expansion. This project offers a hands-on entrepreneurial experience requiring cross-functional skills in strategy, marketing, operations, and project management. Your work will directly influence the trajectory of a mission-driven startup poised for meaningful social impact.

Curriculum Validation and Early-Stage Product Development for Emma’s Dream Program

Project Overview: The primary goal of this project is to refine and validate Emma’s Dream , a 7-week curriculum designed to help children ages 6–10 discover their natural talents and dreams through a structured blend of social-emotional learning (SEL), games, and experiential activities. The program is currently in a product development phase and will be piloted across schools in Chicago, with future scalability in mind. This initiative represents an intersection of curriculum innovation, developmental psychology, and human-centered design. As the program is implemented in real-time classroom settings, researchers will observe, evaluate, and iterate on the content weekly, guided by child developmental benchmarks and feedback from students, educators, and caregivers.

B2C Product Launch to New Market Research

Emma's Dream is a company built to help kids capture their passions and dreams so when they grow up, they can have access to these insights and set up goals successfully in their future. Our primary market are parents so we want to test out our book and workshop to see how parents improve their relationship with their kids and find the time to connect and capture that valuable information for their future. The goal of this project is to do Market Discovery regarding how to solve their pain points and if our workshop prototype works. The workshop is in development, so we want to do market research and build it with parents and according to their needs, test a prototype and see the results. Tasks may involve: Creating an unbiased survey with questions regarding what are their main pain points when it comes to understanding their child. Creating a survey regarding the workshop, do they think this can help them get to know their children in a fun way? Creating effective conversation questions for customer interviews. What other solutions do they use to understand their child? what are the products, services, youtube channels, websites they use to find guidance? Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

Social Media Content Creation for Children's Book Promotion

The main goal for the project is to create engaging and visually appealing social media content to promote children's books published by Emma's Dream. The content should be designed to capture the attention of parents and educators, and ultimately drive book sales and brand awareness for Emma's Dream. This will involve several different steps for the learners, including: - Researching the target audience and understanding their preferences and interests. - Developing creative concepts and ideas for social media posts, including images, videos, and captions. - Creating a content calendar outlining the schedule for posting and the types of content to be shared. - Collaborating with the marketing team to ensure the content aligns with the overall brand messaging and goals. - Analyzing the performance of the content and making adjustments based on engagement and feedback.