AI Dating App User Testing and Analysis

DoBetter.love has developed a new AI-driven dating app designed to enhance user matchmaking experiences. The company seeks to ensure that the app meets user expectations and functions seamlessly. The project involves conducting comprehensive user testing to identify any usability issues, gather user feedback, and assess the overall user experience. The goal is to provide actionable insights that can help refine the app before its official launch. Students will apply their knowledge of user experience design, data analysis, and human-computer interaction to evaluate the app's performance. The project will focus on understanding user behavior, identifying potential improvements, and ensuring the app's features align with user needs. - Conduct user testing sessions with a diverse group of participants. - Collect and analyze qualitative and quantitative data from user interactions. - Identify usability issues and areas for improvement. - Provide recommendations based on user feedback and data analysis.

Launch Marketing and Outreach Strategy for DoBetter.love

DoBetter.love is gearing up for an exciting product launch and needs a comprehensive strategy to ensure a successful entry into the market. The project involves building a user database in a targeted area to identify potential customers and understand their needs. Learners will apply their knowledge of data management and marketing to create a robust database that will serve as a pilot test group. Additionally, the project requires the development of an advertising strategy, including the identification of suitable platforms for reaching the target audience effectively. Learners will also be tasked with creating compelling promotional materials, such as decks and proposals, to support the product launch. This project offers a hands-on opportunity to integrate classroom learning with real-world marketing and data management challenges.